Reuters In Unusual Deal With IHT; Co-Branded Business Section and Rev Share on Ads; NYT Possible?
From our sister site paidContent.org: London-based Reuters (NSDQ: RTRSY) has done an unusual deal with International Herald Tribune (owned by the New York Times), under which the two will launch a co-branded daily online and print business report for the IHT newspaper from next month. The Paris-based newspaper will share ad revenues with Reuters on the ads that appears adjacent to the articles in its print and web editions. Reuters is looking to make similar arrangements with other newspapers around the world, reports WSJ. Reuters told us it’s an addition to the subscription relationship it has with IHT. More at paidContent.org...
Dec 10, 2007 2:43 AM ET
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Dec 10, 2007 4:48 AM
You might like to check out my blog http://www.ihtreaders.blogspot.com on this.
If Reuters work with the International Herald Tribune, with stated ambitions to work with the NYT, is this the first return fire from the NYT against News International (Dow Jones) in the battle between Murdoch and NYT (IHT/Reuters) for global information supremacy.