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RMG Networks Starts Its Out-Of-Home Shopping Spree

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RMG Networks, which is trying to build a national digital out-of-home network that can serve as an alternative to TV advertising, is buying Pharmacy TV, which has a network of screens near pharmacy counters at grocery stores and drug stores. RMG, which has about 60,000 screens in total, which span coffee shops, convenience stores, health clubs and airplanes in the U.S., says it will “accelerate” the deployment of the Pharmacy TV network this year. CEO Garry McGuire told us earlier this month that the company—which is backed by National CineMedia and VC firm Kleiner Perkins Caufield & Byers—was likely to make six acquisitions this year. The company purchased rival Ideacast last July. More in the announcement.

SEE ALSO: Danoo Rebrands As Reach Media Group To Push Out-of-Home Video Ads

Mar 15, 2010 7:37 PM ET

Nytoutofhome


Posted In: Advertising, Media & Publishing, TV, Money, M&A & Venture Capital, Mergers & Acquisitions, pharmacy tv, rmg

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