Ryan O’Hara, who stepped down as TV Guide Network president Feb. 5, has been named president and CEO of Topps, the trading card and media company owned by former Disney (NYSE: DIS) CEO Michael Eisner and Madison Dearborn Partners. He will start there March 1, after relocating from Los Angeles to New York.

O’Hara is being tasked with expanding the company’s media and interactive ventures, while continuing to grow the core sports cards, collectibles and entertainment products business. Eisner has leveraged the Topps brand across his other ventures. His Tornante company produces a web series called Back On Topps starring comedians and twins the Sklar brothers. The series has the twins running a fictionalized version of the trading card company. More at B&C.