Sale Or No Sale: Mashable To AOL Talk Is Just That
So far, AOL (NYSE: AOL) is sticking to the “no comment” on speculation rule but if the portal is on the verge of acquiring Mashable from Pete Cashmore, it’s a black op so secret that no one there knows. Cashmore isn’t commenting either but why would he? He and Mashable thrive on publicity. The idea of AOL making a deal with Pete Cashmore for Mashable first bubbled up from Gawker, then boiled over with a tweet from Robert Scoble that a deal was being done. He has since backed off, suggesting “it might not be an ad sale; might be over ad revenues.”
That would be interesting, especially if AOL is thinking about appealing to high-profile blogs with some kind of Federated Media setup. FM currently reps Mashable, calling it “the world’s largest blog focused on Web 2.0 and Social Media news.” More as warranted.
Posted In: Media & Publishing, Online News, Social Media, Nanopublishing, Companies, AOL, mashable, pete cashmore

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