Blockbuster sold off Xtra-vision Limited, its 200-store rental division in Ireland during the quarter—partly to stay focused on its U.S. business—but also in an effort to gain more “liquidity.” It also paid off $50 million in debt it owed to Viacom, and the tactics worked, as Blockbuster ended Q3 with $141 million in cash and cash equivalents on the books. The company’s balance for Q308 was just $99 million. It also reduced operating expenses by 15 percent year-over-year, including a $12 million reduction in ad spending.