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Search Specialist 360i Buys Interactive Design Marketer i33

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Digital marketer 360i has bought the similarly named interactive ad shop i33. Terms were not disclosed. The New York-based i33, which also has an office in Detroit, will give the independent 360i design skills. 360i is mostly know for its search marketing work. i33 also prides itself as a developer of social media apps and widgets, websites. As a result of the acquisition, i33 will add existing clients such as Marvel Entertainment (NYSE: MVL), PBS, New Era Cap, Target and Borders to 360i’s roster. i33 was started in 1995, three years before New York’s 360i opened its doors for business. Release

Mar 18, 2008 7:36 AM ET

Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, 360i, i33

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