Greentech Media, the online environmental news and research outfit, has raised $2.75 million in a second round funding. New backers Egora Holding and The Massachusetts Green Energy Fund co-led the round. Previous investors Lightspeed Venture Partners and Northport Private Equity also participated, along with another new backer, King Hill Capital. Cambridge, MA.-based Greentech raised a $1 million first round last May. The proceeds of this current round will be used for additional hires, product development and expanding its domestic and global presence.

SEE ALSO: Greentech Media Raises $1 Million First Round Funding

The company says that more consumers are interested in environmental-related news; the funding is meant to help Greentech capitalize on that growing “eco-consciousness.” As part of the build out, Greentech also announced that veteran CNET editor Michael Kanellos has left the company and joined Greentech as senior analyst; that comes nearly a month after Valleywag first reported the move. Release.