Shanda (NSDQ: SNDA) Online, the ad and content-serving arm of Shanda Interactive, has reeled in Yahoo alum Dr. Jing Zhu as its new CTO. Zhu spent eight years with Yahoo (NSDQ: YHOO), most recently serving as a senior director of the team that developed its contextual ad-targeting platform; the company rolled out a suite of advanced targeting options—including search retargeting and more “advanced” contextual targeting—earlier this year.