Shoutlet, a company that connects brands with social media, has raised a $2 million first round. The round was co-led by Origin Ventures and Leo Capital Holdings. This funding follows a $1.2 million seed round raised in 2007. The funding will help Shoutlet broaden its distribution abilities for itself and its parent, Middleton, Wisconsin-based Sway Inc. In addition to expanding its marketing abilities across online video, widgets, text messaging and podcasts, Shoutlet hopes to add more staff and build up its sales team.