The Guardian
trending topics

Sony And Cable Networks In Deal For Set-Top Box Alternative

  • Comments Comments (View)
  • Text Size: A A

Looking to clear up some extra space for that Wii, XBox, SlingBox, Roku Netflix (NSDQ: NFLX) box, DVD player or Apple (NSDQ: AAPL) TV? Rejoice: Sony (NYSE: SNE) has signed on with six cable firms to develop technology for interactive cable that doesn’t require a set-top box. Network partners include Comcast Corp. (NSDQ: CMCSA), Time Warner (NYSE: TWX) Cable Inc., Cox Communications, Charter Communications Inc. (NSDQ: CHTR), Cablevision Systems Corp (NYSE: CVC). and Bright House Networks. Okay, perhaps it’s a little to early to rejoice, as it’s not clear when, exactly, this will come to market or whether it will really take on. And as Gizmodo points out, Sony isn’t the first TV company to adopt support a system based on the Tru2Way standard, though it probably is the one with the most consumer electronics industry heft. Release.

SEE ALSO: Comcast Launching Portable DVR; Interoperable Across Other Cable Cos

WSJ: “Sony and the cable operators will adopt a Java-based application called tru2way as the nationwide interactive standard, which will allow for the manufacture of new “plug-and-play” interactive devices that can be used with TV sets. The technology could also make it easier for consumers to receive the full range of cable-based services on other devices, such as laptops, MP3 players, and cellphones.”

May 27, 2008 6:28 PM ET

Posted In: Media & Publishing, TV, Cable & Telecom, Companies, Comcast, Sony

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Kindle (Paid) Kindle (Paid)
1. The Hunger Games
2. Catching Fire (The Second Book of…
3. Mockingjay (The Final Book of The…
4. Kill Shot (Mitch Rapp)
5. Against the Light
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff