Gaia Interactive, a San Jose, CA-based virtual space “hangout” geared towards young people, using avatars, has received an undisclosed amount of investment from Sony (NYSE: SNE) Pictures. The company is also tying up with with Sony and Warner Bros. to stream movies and TV shows inside of virtual theaters online created on its service, reports Variety.

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Both studios will provide movies and TV shows as ad-supported and premium. PPV films will cost $1.99 each to watch. Gaia’s 2.5 million members will be able to put their avatars inside the virtual theaters where the content will be playing, the story says.

THR: Sony and Warner will each deliver 50 library titles to Gaia, including “Spider-Man,” “Ghost Rider,” “Batman Returns” and “Ace Ventura: Pet Detective.” Sony will eventually supply other programming as well, drawn from TV-derived content channels it has designated for digital platforms, including the Minisode Network, a collection of condensed episodes from Sony’s television library.