Not sure who’s the other one in the fray, but someone is, and Sony is out. We reported last month that Sony was in advanced talks to acquire the two-year-old kids focused social gaming site ClubPenguin for about $450 million. The talks broke down some days ago, and price was one of the factors…our sources tell us the asking price went up beyond $500 million, and Sony balked at the price. Among the other reason that could have broken the talks, as Staci mentioned in our earlier post: “Sony is trying to get a handle on churn. We’ve also been told the founders are interested in committing some profits to charity and Sony wants to be sure its margins are protected. Why Sony? The subscription base is appealing as are the prospects of fitting it in with Playstation and possibly PSP. No obvious ad potential.”

What we now know is someone else is in the game, but not sure who.