The long march to the 2012 Olympics continues with the announcement that Spanish web portal Terra, part of the Telefónica group, has bagged the exclusive South America mobile and online video rights to the London games as well as the 2010 Winter Games in Vancouver. The International Olympic Committee deal does not cover Brazil—there is a separate deal with TV Record to show the games there—and only applies to online video and mobile, not to IPTV. Terra broadcast footage of the Beijing Olympics this year and the International Olympic Committee felt comfortable enough with the arrangement to extend it for another four years – surely the first of many such deals to be struck around the world in the months and years. Terra claims that 15 percent of all internet users in Latin America watched the Beijing Games through Terra’s 13 Olympic channels, adding up to more than 39 million videos views. Release.

—In the UK the BBC is preparing to make third-party online content part of its coverage of the 2012 games – head of interactive Ben Gallop hopes the event will a have transformative effect on the nation’s viewing habits. More from our sister site paidContent.co.uk here.

• Post Olympics Roundup: New Rights; Online Numbers; Paralympics; Smaller Profits Than Expected
• NBCOlympics.com: We Beat Yahoo In First Week (When You Use Our Numbers); 56 Million Videos Streamed
• ESPN Wants U.S. Rights For 2014, 2016 Olympics; Would Air More Live; Tape Delays ‘Not Our Culture’