An interesting deal in the B2B arena: SpineUniverse.com, an online resource for spine-focused health care providers and consumers, has merged with BroadWater, a provider of spine-related medical meetings and educational resources for physicians, to form a new company SpineUniverse. The combined company has also received an undisclosed amount of funding from Florida Gulfshore Capital. William Paquin, who most recently served as a senior executive at Medsite (which got bought by WebMD), has been appointed the CEO.
SpineUniverse has original articles on the treatment of back and neck problems and provided access to scientific abstracts and clinical trials. Details in release.