More details on the The Sporting News switch from free to paid for its digital daily Sporting News Today, which was first announced by Publisher Jeff Price at our paidContent2010 conference last month. The Sporting News is partnering with its current digital publisher Zinio for the April 1 launch. A monthly subscription runs $2.99 and, unlike most publications, covers access on any platform or device Zinio and Sporting News offer including PC, Mac, and yes, even iPad. New features include video highlights from CineSport. The new edition kicks off with a 60-day free trial so it will take a while to see what kind of traction the pay strategy gets. You can hear Price’s rationale for the move in the video below.

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