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Epic Fail.  These ads, while amusing (even the most die-hard Microsoft critics must admit these are amusing and might earn a chuckle or two), have little value as far as promoting Microsoft products.

Best case scenario:  the ads are "somewhat" effective in making Bill Gates seem more "human like the rest of us".  However, making Bill Gates more human like the rest of us will have absolutely ZERO impact on people's view of Microsoft products.  This is even moreso true today that Gates is no longer cemented to Microsoft operations on a day to day basis. In plain English:  the ads *might* enhance Gates' public "likeability" a tiny tiny tiny tiny tiny bit.  But it will do zilch in promoting the brand image of MS products.

Worst Case Scenario:  they absolutely threw away $300 million. Oh well.

I thought this was plain funny….unlike the first ad.  And it shows Bill Gates not taking himself too seriously - isn't this what the campaign is all about??  I was a total skeptic about this whole campaign - using Seinfeld and Gates seemed so old-school and out of touch, but now I think that if they'd gone with younger/hipper people it would have felt like they were trying to be too cool - and it would have struck as inauthentic. I kind of think they are striking the balance well…

And it's the first ad I have watched in a week as I tivo everything.  Mission accomplished Microsoft.

Quite simply brilliant.

Everyone knows about the Bill and Melinda Gates Foundation. Everyone knows about Microsoft. Both have universal popularity, whether people use MS products or not.

Whether Mr. Gates is a philanthropist or a share holder is a non-issue.  Who says that you have to be one or the other?

Gates, by far, is undoubtedly one of the individuals who is most IN touch with the marketplace.  To make the statement that he is out of touch is rediculous.  Remember, you're not talking about a dot.com startup.  You're talking about a reputable, highly-respected, powerful corporation that has been in the business for 34 years.  Gates and MS products are remarkable.  Our world would be terribly different right now if they did not exist. 

Marketing is about causing people to *remember* - - - impact?

Dear Microsoft:  I have a bridge I would like to sell you.  These two ads, while amusing, do little to promote the Microsoft brand or any excitement about the company's emerging technology.  If anything, it furthers the notion that Gates is out of touch with the marketplace. 

Yes, people are talking about the spots but will it have any impact?  Remember before the dot.com bubble burst, there were lots of great ads for companies that no longer exist.

You could argue that anything he does to enhance Microsoft benefits the foundation financially ... now whether this benefits is another issue. The ads remind me a bit of his videos for CES.

Stupid. My question:- Why is Gates doing ads for Microsoft instead of ads for his foundation? Is he a philanthropist or a share-holder?

I agree - brilliant.

its absolutely brilliant

while i have always been a huge steve jobs fan for 30 years i am getting tired of his arrogance lately

its annoying

no i dont work for microsoft or the ad agency. 

i just have to give them credit

its funny shit