Fanzter, the creator of celebrity and style-focused site Coolspotters has closed its second round of funding for $2 million. Disney-backed Steamboat Ventures led the round, with Second Avenue Partners, the lead investor in the $2 million first round, also participating. The Collinsville, Conn.-based company was co-founded in 2007 by former ESPN exec Aaron LaBerge and Eric Kirsten. In May 2008 it launched Coolspotters, a community for users to recommend and buy products used by their favorite celebs and public figures. Currently in the works is its sports site called Simple Sports.

SEE ALSO: Start-Up Fanzter Raises $2 Million First Round; Former ESPN SVP Is Co-Founder

Steamboat Ventures MD Dan Beldy singled out Fanzter’s potential to “create a new dynamic in online commerce” by combining users’ passions with brands and product discovery. Beldy is joining Fanzter’s board. The investment is intriguing for other reasons: Steamboat looks for ventures that have financial promise and “significant strategic interest to The Walt Disney (NYSE: DIS) Company.”