Blog indexer Technorati has bought custom news site Personal Bee, its first acquisition in a while, the ME Times reported. Financial terms were not disclosed.
The San Francisco-based company plans to deploy Personal Bee’s platform so Technorati’s users will be able tailor news pages to individual tastes and then get automated feedback. As David Sifry, Technorati’s founder, said on the company’s official blog, the acquisition will expand Technorati’s “Conversational Marketing System”, whatever that means, and make it easier for anyone to become a curator. In other words, people will be able to use Technorati’s search engine as always to find blogs, podcasts, images, video, and other online material and then use the Personal Bee platform to present that material through their own personal channels on PB. Personal Bee launched in Berkeley, CA, in September 2006.
Rafat adds: Technorati has been in hunt for a CEO, and well, a strategy. Someone? Anyone?
Related:
—Technorati Mines Blog PR Revenue
—News Personalization Site Personal Bee Gets $0.5 Million