One of the web’s oldest online magazines, Blogcritics.org, is set to get a makeover Tuesday. The long list of text links to blog posts on the site’s front page has been replaced by an airy, photo-filled layout. It’s the first big change at the site since Technorati purchased it late last summer as part of a push by the company to move beyond its traditional blog search engine business.

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In the aftermath of the Technorati acquisition, traffic increased, but has since flattened, founder and publisher Eric Olsen said in an interview. Compete.com says that Blogcritics brought in about 350,000 unique visitors last month, up from roughly 300,000 a year ago. For now, Olsen said, Blogcritics continues to operate mostly apart from Technorati. “I had no idea what to expect—there was some doubt if Blogcritics was going to remain its own entity,” he said. “But the decision was made firmly that Blogcritics would remain its own brand.” However, Blogcritics is now providing the basic content to populate all of the tag pages on Technorati.