Telemundo Unifies Digital Media Division; Blacker As SVP
Telemundo, the Hispanic language media company owned by NBC Universal (NYSE: GE), has unified all its digital media efforts and created a new unit called Digital Media and Emerging Businesses Division. This new unit will include Yahoo (NSDQ: YHOO) Telemundo, holamun2.com, its international digital media efforts and its emerging platforms unit (which included mobile and licensing and merchandising efforts). It will be headed by Peter Blacker as EVP, who was previously SVP. He joined NBCU after a stint as VP, Multicultural & International for AOL Media Networks. The mandate of the new unit is to develop custom branded entertainment, digital and mobile cross-platform solutions. What does this mean? Well, cuts on confusion…more here.
SEE ALSO: Yahoo’s Spanish Site and NBCU’s Telemundo.com To Merge; Share Ad Revs
Posted In: Industry Moves, Companies, NBC Universal, telemundo
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