The Beatles: Rock Band Marks First Month As Top Selling Music Video Game
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In its first month on the market, The Beatles: Rock Band jumped to the top of the music video game charts. It was the top selling music video game in September, according to the NPD Group, beating out rival music video game Guitar Hero 5. The Rock Band spin off sold 464,000 copies for the Wii and Xbox 360 alone, meaning the title brought in at least $27.8 million in sales. That, however, does not include sales for the PS3 or of associated accessories, which likely raised the total take substantially.
The research firm says the success of the title helped drive a 72 percent year-over-year increase in dollar sales of music and dance games. That was a stark contrast to overall video game sales, which posted a paltry one percent year-over-year sales increase. Overall, the title was the third top game in terms of units sold, with only Halo 3: ODST and Madden NFL 10 selling more copies.
SEE ALSO: Beatles Game Due September; Rock Band Tie-In; Pricey Instruments
In a release, MTV Games President Scott Guthrie calls the response “extremely gratifying.” The title—which was initially announced a year ago—had been available for preorder online since March. It was the culmination of more than a year of negotiations between MTV’s Harmonix games studio and The Beatles’ Apple Corps label.
Posted In: Entertainment, Games, Money, Research & Metrics, Metrics, Companies, Viacom, MTV
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