—The NYT: “Amazon calls it the Kindle 2, but Kindle 1.1 would be more like it; the changes are fairly minor,” says the Times’ David Pogue. “Fortunately, they’re exactly what was needed to turn a very good reader into an even better one.”

—Forbes: The next-gen Kindle is all about style—not substance, per Forbes’ Andy Greenberg: “While the pencil-thin upgrade looks sleek, Kindle 2’s functional upgrades are marginal ... the second generation of Kindle has a different focus: attracting new users with a sexier design rather than new features.”

—CNET:  It’s an “evolution, not a revolution,” according to Crave’s David Carnoy. The memory upgrade (sans expansion slot), smaller page-turn buttons, and various interface tweaks scored high marks, but overall, “it’s far from a total revamp, so you’re still left with moments when you’re not sure whether you should go forward or back or which button you should hit to get to where you want to go.”