The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


TheWB.com Teams With MySpace On ‘Sorority Forever’ Launch

  • Comments Comments (View)
  • Text Size: A A

As TheWB.com tries to reintroduce itself as an online video portal, the Warner Bros. Television Group has struck a deal with MySpace to promote one of its new original series, Sorority Forever. The show debuts Monday on TheWB.com and on MySpace, which will have the teen drama one day earlier than the Time Warner (NYSE: TWX) channel’s other syndication partners, who include Dailymotion, Joost, Sling Media, TiVo (NSDQ: TIVO) and Veoh Networks. This is the first programming arrangement that TheWB has made with MySpace, although WBTVG has previously worked the social net on a branded channel for gossip site TMZ.com. Sorority Forever comes from director/producer McG and Big Fantastic, the producers of the digital series Prom Queen. In addition to character pages and a tie-in with MySpace Music, the character will also be popping up on Twitter, something that’s seen as having strong promotional value since fans of the AMC series Mad Men have helped galvanize viewers by taking on the roles of drama’s characters on that site.

Sep 7, 2008 11:25 PM ET

Posted In: Advertising, Entertainment, Marketing, Social Media, Technologies / Formats, Broadband, Companies, Best Buy, Cablevision, Comcast, Disney, ABC, Playdom, Microsoft, MSN, NBC Universal, CNBC, Playboy, Spotify, Time Warner, Warner Bros., Warner Music Group, thewb.com

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

iTunes Songs iTunes Songs
1. I Will Always Love You
2. Rolling in the Deep
3. We Are Young (feat. Janelle Monáe)
4. Set Fire to the Rain
5. Someone Like You
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff