Thomson (NYSE: TOC), which is in the process of buying info giant Reuters (NSDQ: RTRSY), has done a rethink on using the Reuters branding for all their merged market data operations, and now will instead call the new financial division Thomson Reuters Markets. This is being seen as a sign of influence of Woodbridge, the Thomson family investment group which will own 53 percent after the transaction finishes, the FT story says. The company is spinning this as its ambition to develop Thomson Reuters as a consistent international brand, equating it with Procter & Gamble branding (yes).

The Reuters News and Reuters Media brands would be retained and “powerful brands” such as Westlaw, CheckPoint, TradeWeb, Lipper and FirstCall would still be used “where they make sense based on solid business reasons,” the company said in a staff memo. The two companies are working with Interbrand, the branding agency, on the renaming…A new joint orange logo is to be revealed once the deal is closed.