Time Warner (NYSE: TWX) Cable, Cox and Cablevision (NYSE: CVC), looking to keep better track of the video content it runs on their respective portals, have tapped broadband services provider thePlatform for help in that area. The Seattle-based Comcast (NSDQ: CMCSA) subsidiary now powers the online portals of four of the five top cable operators. thePlatform has struck a number deals recently with a mix of networks and sites such as CBS’s (NYSE: CBS) College Sports TV, Hulu, Gannett/USA Today and Hearst. In particular, the deal should provide some room for TWC to stand on its own as it faces increased competition from telcos and life outside of parent Time Warner, which announced plans to sell off the cable operator in May.

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