Fastest (And Slowest) Growing Online Advertising Properties
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In a report today, Cowen & Co. analyst Jim Friedland says he now expects online advertising sales to fall six percent in the United States this year, down from a previous estimate of negative three percent. His reasoning? Unsurprisingly, he cites poor performance at MySpace and display-advertising dependent internet portals during the first quarter.
SEE ALSO: No Recovery This Year: Cowen Says Online Ad Spend Will Fall 6 Percent
To back that up, Friedland breaks down changes in online ad sales at 22 properties during the first quarter, compared to a year ago. The complete list, after the jump:
Facebook +70%
WSJ.com +20%
WebMD +16%
Google worldwide +7%
Google U.S. search +4%
The Knot -1%
CBS Interactive (ex-CNET) -5%
New York Times properties -6%
Bankrate -9%
AOL search -12%
IAC/Ask.com search -12%
Yahoo U.S. display -13%
MySpace/FIM -16%
Microsoft -16%
AOL display -17%
Gannett U.S. newspapers -20%
CareerBuilder -27%
Monster.com -35%
eBay.com/Shopping.com -37%
IAC display -37%
TheStreet.com -45%
@josephtartakoff
May 22, 2009 12:43 PM ET
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