Trada—a startup which helps small and medium sized businesses improve the performance of their search ad campaigns by connecting them with experts—has raised $2.2 million in a first round of funding. On Trada, advertisers create a profile of a campaign they would like to run and set out basic parameters, such as the maximum cost per click they are willing to pay. “Experts,” who are certified by Trada, then help create the ads and get cash if the campaign exceeds the goals the advertiser initially set (Trada also gets a cut).