Dish Network has filed for trademark protection on “TV Everywhere,” which the satellite operator apparently is seeking to use for its forthcoming Slingbox-enabled set-top box. It has established a “TV Everywhere” section of its website that references its remote DVR programming features and includes a link to Sling Media, the maker of the place-shifting Slingbox devices EchoStar (NSDQ: SATS) bought for $380 million. The satellite company originally expected to offer the “SlingLoaded” ViP 922 receiver this spring, but now plans to debut it before the end of the year. [Trademark filing here]

A Slingbox-based service, however, cuts out content owners by letting a subscriber rebroadcast live TV or DVR content over the Internet to a PC or mobile device. By contrast, the broader industry has used the TV Everywhere term to describe services offered via distributors in partnership with programmers to potentially increase advertising revenue.