As with all traffic data from third party sources, this is subject to suspect data, and then subjective analysis of that data..a new report by Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University’s John F. Kennedy School of Government (the mouthful) says that based on an examination of traffic to 160 websites over a year-long period, the research found that traffic to newspaper-based sites has leveled off. The websites of nationally known newspapers—NYT, WaPO, USAT—are gaining audience, with average 10 percent over the past year. In contrast, the websites of most other newspapers—whether in large, medium-sized, or small cities—have lost audience. (via Alan Mutter)

The websites of national “brand name” TV networks, such as CNN, ABC, CBS, NBC, MSNBC, and Fox, experienced increased traffic during the past year, exceeding 30 percent on average. The websites of local commercial TV and radio stations also gained audience, though at a slower pace than that of the “brand names.”

One red flag: Make sure you read the methodology and Appendix on where they got the data, and the methods for coming to these conclusions. More data and full report here (PDF link).