Tribune Interactive Launches Branded Channels On YouTube
Tribune Interactive is launching branded channels on YouTube for its newspapers and TV stations. The focus differs a little for each category:
Newspapers: Chicago Tribune et al feature “timely local content, including the latest news coverage, sports commentary, arts and entertainment news, product demos and human-interest clips.”
TV stations: WGN and others have “popular news clips, celebrity interviews, feature stories and unique local video content.” The first autoplay video when I loaded WGN:Three minutes and 43 seconds of Hooters Calendar Girls. (I may have to watch Chris Walken sing holiday classics with John Tesh.)
No mention of advertising sales, revenue sharing or anything remotely resembling a business model although there may be one in there. It’s presented as all about “leveraging” and enhancing public exposure for Tribune and local content for YouTube.
Posted In: Media & Publishing, Newspapers, TV, Social Media, Video, Companies, Google, YouTube, Tribune
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Comments (1)
Nov 30, 2007 9:42 AM
Newspapers don’t have to be the size of Tribune to leverage the opportunities on video sharing sites like YouTube. As I recently wrote on my blog, YouTube offers many free ways to brand your profile page. And newspapers of all sizes should use this site to push their video AND their audio slides shows and other graphic materials. Taking advantage of these opportunities will increase audience and help with overall branding. To read more visit my blog at Editor on the verge dot com.