TV Everywhere, the cable industry’s collective effort to get more video content to a growing online audience, came under new fire last week from various advocacy groups, including Free Press, the Media Access Project and the publisher of Consumer Reports.

The groups charged collusion and anti-competitive conduct, saying that cable and satellite operators and telcos that are kicking the tires on TV Everywhere couldn’t help but agree not to compete in their respective territories if the model was going to work. They want regulators to ask cable companies some “tough questions.”