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Twitter Buys Analytics Startup Smallthought Systems

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Twitter is buying analytics startup Smallthought Systems—an acquisition which it says will help it build “innovative realtime products for our future commercial partners.” That’s likely a reference to Twitter’s forthcoming paid premium accounts, which the company has said will include additional features for businesses, including analytics. Twitter said in mid-April that the accounts were already in beta testing with a “couple hundred companies” but wouldn’t say when they would more broadly launch.

Smallthought Systems is behind Trendly, a service that helps companies track “important changes” in their Google (NSDQ: GOOG) Analytics data. Another Smallthought Systems product, Dabble DB, helps companies analyze their spreadsheet data in different ways.

SEE ALSO: The Details Of Twitter’s Ad Model

Twitter says in a blog post that it has been a Dabble DB customer and has also used Trendly. Financial terms were not released; this is Twitter’s fourth acquisition since December.

Jun 10, 2010 1:45 PM ET

Twitter Addiction Photo: Flickr / carrotcreative


Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Twitter, smallthought systems

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