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Update: Two New NBCU Shows Being Sold On iTunes Despite Earlier Claims; Ownership Is The Difference

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I’ve been haunting the iTunes store to see if this would happen but leave it to Gizmodo to catch it first: two freshmen series from NBC—Chuck and Journeyman—are being sold through the iTunes store. That’s despite NBCU’s assertions that freshmen series weren’t covered by the current contract and Apple’s (NSDQ: AAPL) claims, after word of NBCU’s non-renewal notice for iTunes went public, that no new NBCU shows would be sold through the store this fall. We have calls in on this and will add some clarity—if there is any—as soon as we can.

SEE ALSO: NBCU To Launch Video Download Beta In October; ‘NBC Direct’ Downloads Will Expire After One Week

Reminder: Despite all of the babble to the contrary, NBCU’s 90-day notice that it would not renew its current deal with iTunes automatically was not the end of the matter. The two companies were negotiating then and, as far as I know, still are. NBCU wants flexible pricing and piracy controls; Apple has been pushing for a huge drop in the per-episode price to $0.99.

Update: Jay makes an important point in the comments: the shows in question are produced by others—Warner Brothers (Chuck)and Fox (Journeyman)—so covered by those deals—not the one with NBCU. But they are being sold and promoted on iTunes as NBC shows and that’s what they are as far as consumers are concerned. It’s a reminder that even if NBCU and Apple don’t come to terms, some NBC shows could linger—and of how very complicated this whole rights scene can get.

Sep 26, 2007 3:00 PM ET

Posted In: Media & Publishing, TV, Cable & Telecom, Technologies / Formats, Broadband, Companies, Apple, NBC Universal

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