As newspapers decide where to draw the paywalls, local media might have an easier time of figuring it out, said Journalism Online’s Gordon Crovitz. In a panel on local media at the UBS Media Week conference, Crovitz—somewhat apologetically—offered his company’s sales pitch tailored to subject at hand. “A decade ago, the question was to put a paywall up around the entire site or to simply go with a free-access, ad-supported model. Most made the latter choice and it made sense at the time. But now, the technology exists—sorry for the sales pitch—to segment your audience and determine who will pay and what they will pay for.”