The UK’s main broadcasters are reportedly planning a broadband media player joint venture that would pool their programming as on-demand video downloads. An unidentified source told The Guardian BBC, ITV and Channel 4 are working on a “one-stop shop”, Project Kangeroo (why the misspelling?) that would “do for broadband what Freeview [the digital terrestrial TV platform] has done for digital television”.

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Each broadcaster already has a web-TV strategy of its own but each is distinct. Channel 4’s has proved successful, ITV’s is in the process of rolling out along with a new website and the BBC’s iPlayer, while it will ultimately be the most full-featured, is not due to launch until later this year. Marrying the different strategies could prove difficult. The BBC only received approval for its own plan in April and would likely need to walk over regulatory coals again before it can go ahead.