Universal Music Group will become a strategic global investor in Alliance Trace Media, owner of Trace TV, a French TV network and digital platform that is aimed at the urban youth market in countries throughout Europe, Asia and the Middle East.
While financial terms between the two were not revealed, Universal will provide global music/video rights, a weekly slot on IMF—the International Music Feed, Universal’s 24-hour cable/satellite channel, as well as cross promotion and marketing support. Universal and Trace will also sell urban music and mobile content in China.
Universal’s backing will help Trace accelerate expansion its existing operations across the web, cable, satellite, radio, IPTV and mobile platforms internationally. It hopes to launch in the US market by the end of this year or early 2008 at the latest. Release