Universal Music Invests In Hip-Hop Community Site Loud.com
Universal Music Group, the largest music label, has made an equity investment in Loud.com, which operates the hip-hop community and competition portals Loud.com and Battlerap.com. NYC-based Loud.com’s primary function is a competition, with professional “beats” from hip-hop artists along with online editing tools which will allow users to create their own raps and compete with other aspiring MCs and DJs online. Each battle is officiated by a panel of celebrity hip-hop producers, with a 10-round head-to-head elimination resulting in a Loud.com Showdown final. The final winner will receive $100K in cash and a recording deal with SRC Records…Steve Rifkind, CEO of SRC Entertainment is the co-Founder & co-CEO of Loud.com; also Rifkind paired up with Universal Records in 2002 and started SRC.
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Comments (5)
Aug 9, 2007 4:50 AM
i think that would be very exciting. and the price is no joke.. huh..plus the recognition and the fame.. it’s more than enough to make a dream come true! I’m so excited to know who’ll be the talented winner.
Jul 31, 2008 3:44 AM
It would be nice if Indie hip hop and rap artist, and R&B;artist can get a REAL chance that allows them to get noticed. Indie is the way to go. Already the production side is available. I get tracks and beats from http:.//www.beatslocker.com and they are totally hit major sound and great quality hip hop and rap beats. So that side is covered where as before only then major labels had access to these producers.. I already have airplay and Uni has contacted me! But in the end it would be nice to stay indie and keep the cash…all that remains to conquer is promo and marketing.. distribution is even covered .... when that happens majors are truly over!
Jul 31, 2008 4:04 AM
It would be nice if Indie hip hop and rap artist, and R&B;artist can get a REAL chance that allows them to get noticed. Indie is the way to go. This could be another step for the indie and the end of major labels. ITunes def helped as you can distribute like the majors. Already the production side is available. I get tracks and beats from :
http://www.beatslocker.com
and they are totally hit major sound and great quality hip hop and rap beats. That was never available before….So that side is covered where as before only the major labels had access to these producers.. I already have airplay and Uni has contacted me! But in the end it would be nice to stay indie and keep the cash…all that remains to conquer is promo and marketing.. distribution is even covered .... when that happens majors are truly over!
Oct 8, 2008 6:12 PM
They need to let some hot independent producer put some beats on their site.
http://www.getbeatsonline.com
Jan 20, 2009 6:15 AM
lol if you read the contract you’ll see that they take all the rights from any producers that upload their beats
http://www.beats4tracks.com