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Vance Publishing Acquires Two Cattle Sites: CattleNetwork, CattleStore

Vance Publishing, a B2B publisher home to various niche titles, has acquired two online cattle resources: CattleNetwork.com and CattleStore.com, both of which were bought owned by Integrated Management Information. Deal terms were not disclosed. CattleNetwork is basically an online news service for industry players, while CattleStore is a site for agricultural supplies. The deal is Vance’s first pure-digital acquisition, and it plans to continue growing by acquisition. The sites will be part of Vance’s Food360 network, which includes such titles as Pork Magazine and Dairy Herd Management. CattleNetwork competes with my personal favorite (seriously) Beef Magazine, which is owned by Penton Media. Release.

Jul 17, 2008 10:21 AM ET

Posted In: Media & Publishing, Magazines, Money, M&A & Venture Capital, Mergers & Acquisitions, cattlenetwork.com, cattlestore.com, vance publishing

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Comments (4)

Jul 17, 2008 1:10 PM

Joseph, where did you pick-up “seriously” as a credible business reporting term?  Apparently, you weren’t included when Rafat said (regarding PC’s sale to Guardian last week) that “for our team, the biggest consideration was working with a media company known for its journalistic integrity”.  You don’t have to tell us your “personal favorite” to get the humor.

MN Reader

Jul 17, 2008 3:16 PM

Hey MN reader
I think a little humor once in a while help…so does colloquial language. I don’t see how that effects our journalistic integrity…
rafat

Rafat Ali

Jul 17, 2008 3:29 PM

I just hope that by exposing my preference, I haven’t burned any bridges in the online cattle vertical.

Joseph Weisenthal

Jul 17, 2008 3:44 PM

No, but the sheep folks may have a problem with you.

Staci D. Kramer

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