Visible Measures, a three-year-old software provider of rich video applications, has raised $5 million in its first round financing, PE Wire (via Euro Alarm Clock) reported. General Catalyst Partners led the round. The AJAX-based company’s video platform claims to solve the problem of automatic page-refreshing – which as caused other AJAX-supported sites to report diminished pageviews – by aggregating usage information across users, platforms and environments.
Visible Measures, co-founded by MIT graduate student Brian Shin, was a semi-finalist in the 2005 MIT $50,000 Entrepreneurship Competition. It lists Macromedia, now Adobe, as a primary customer, and currently has signed agreements with Iron Mountain Digital and Dynatech International. Shin, who is also Visible Measures’ CEO, was an early member of two other startups, Allaire and Medsite.