@ Monaco: Video: Dave Morgan, EVP, Global Ad Strategy, AOL: Trying To Find a New Magnetic North
Earlier this morning I did a short video interview with Dave Morgan, the newly appointed EVP of Global Advertising Strategy for AOL. Morgan was the CEO of Tacoda, the behavioral ad network which was bought by AOL (NYSE: TWX) earlier this year. I asked him about his news role, the Tacoda integration, Platform-A and if that’s the answer for AOL, picking the spots in the market, and other pressing issues for AOL.
RSS readers will have to click through to watch the 7 minute video.
Nov 9, 2007 7:24 PM ET
Posted In: Advertising, Companies, Time Warner, AOL
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Comments (10)
Nov 12, 2007 10:16 AM
I am an ex AOLer and I can tell you Falco, Grant, Dave Morgan, David Liu, etc. are repositioning this business to powerfully capture the ad dollars going forward by making search advertising the NEW DNA of the business. I still think they need a strong local platform within Platform A like a ReachLocal, etc. to round out the effective selling of the network but sure they are addressing all this in due time.
Feb 8, 2008 5:34 AM
this interview surely gave us an insight of aol’s advertising strategy, they are clearly repositioning them selves.
Mar 1, 2008 3:44 PM
Nice use of podcasts
Mar 3, 2008 7:53 AM
Great advertising strategy. AOL!!!!, Great use of podcast
Mar 28, 2008 7:12 AM
All is good but what is about ” SEO india” . Can this be a spam ?
Jun 1, 2008 7:55 AM
They should also use Turning Page Catalog for promotion of there promoting items.
Jun 20, 2008 6:42 PM
AOL is clearly repositioning itself and create a niche for itself . they are addressing the issues and i think they would be in position to work out local platforms to dole out effective selling strategies for the network.
Dec 30, 2008 9:44 AM
However ad become one of the major source of income for any site now. And this new strategy would bring more $$ in their capital.
Feb 19, 2009 10:22 AM
Hi!….
I was searching on internet and I found your video for ” Ad Strategy”, …..it is really interesting…keep it up….look forward to read and watch more from you
Mar 20, 2009 6:42 AM
major source of income for any site now.