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Video Opinions Site ExpoTV Raising Second Round Funding

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ExpoTV, the self-described “videopinions” site, has added DFJ Gotham Ventures to its roster of backers for its second funding round. The amount of the round was not disclosed. The company raised $6 million in a first round financing last December. DFJ Gotham joinsExpoTV’s previously announced investors Masthead Venture Partners and Prism VentureWorks.

SEE ALSO: Video Reviews Site ExpoTV Gets $6 Million First Round

The new funding is intended to help ExpoTV speed the growth of its video contributor community, whose online video reviews cover a broad range of categories including electronics, health and beauty products, home appliances and consumer packaged goods.  The site also re-launched with a series of new social networking tools for its contributors. ExpoTV also plans to overhaul its publishing technology and content management capabilities, allowing the company to syndicate content to portals and e-commerce sites such as Yahoo (NSDQ: YHOO), AOL (NYSE: TWX), Google (NSDQ: GOOG), YouTube, Smarter.com and Buy.com.  Release

Jul 31, 2007 9:56 AM ET

Posted In: E-Commerce, Money, M&A & Venture Capital, Venture Capital, Social Media, Video

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