Local newspapers may actually have an easier time charging for content than national and international news brands like the New York Times (NYSE: NYT). And what’s the biggest threat to paid music? Well, probably not piracy. These were among the assertions by panelists on paidContent2010’s The Truth About Subscriptions, who included Steve Brill, co-founder of Journalism Online, David Hyman, CEO of MOG, and Jeff Price, president and publisher of The Sporting News. Price also offered some details on his new subscription plan. The panel was moderated by Staci D. Kramer.

Full uncut session

• @pc2010: Sporting News To Charge For Daily Digital Edition; One Price Across All Devices