Video @ paidContent2010: Yahoo’s Schneider: ‘Local Is Digital Crack’
Are things at Yahoo (NSDQ: YHOO) finally starting to stabilize? In a Q&A on stage at paidContent2010, Hilary Schneider, EVP of Yahoo Americas, talked about everything from the Newspaper Consortium to Yahoo’s latest branding campaign, insisting that after numerous reorgs, the company is finally, well, organized. In the interview with Staci D. Kramer, she also spoke about monetization strategies. See the video below for highlights from the interview—and for an explanation of what she meant by “local is digital crack.”
SEE ALSO: @pc2010: Yahoo’s Schneider On What The Microsoft Deal Means: ‘More Money’
For full uncut Q&A, go here.
Posted In: Events, ContentNext Events, paidContent 2010, Companies, Yahoo, hilary schneider, staci kramer

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