Video blogging service Blip.tv has closed a second round financing that was led by Ambient Sound Investments. The amount was not disclosed. Other participants in the round included Lauder Partners; Jeffrey Sechrest, managing director and co-head of the media and entertainment division of Lazard; Andrew Rasiej, founder of the Personal Democracy Forum; Jonathan Kopp, a partner in the marketing firm SS+K; and Ken Sawyer, founder of Saints Capital.

SEE ALSO: Video Sharing Site Blip.tv Receives First Round Funding

Two-year-old Blip.tv, which shares revenue with content creators on a 50/50 basis, plans to use the funding to expand its advertising opportunities and related technology. Release

NewTeeVee: CEO Mike Hudack says he doesn’t see Blip.tv as a talent agent, but as a general aggregator of online video, willing to let the audience and content providers determine what belongs: “We think the economics of video have fundamentally changed – we think you don’t need Jeff Zucker out there signing programming. We’re not king makers; we’re a platform. We’re not buying the show; we’re letting the show maintain their own upside, and we’re not making huge bets.”