ViVu, a startup that offers webcast production and management services, has picked up $3 million in its first round of funding. Inventus Capital Partners led the round, with participation from seed round-backers DFJ and Quest Ventures; Sunnyvale, Calif.-based ViVu raised $800,000 in that round, per an SEC filing.

ViVu’s Java- and Flash-based platform lets people create and attend webinars on PCs, Macs and even mobile phones, complete with streaming video capabilities. The startup says users don’t need to install anything to attend the webcasts—a direct jab at rivals like Cisco’s Webex and Citrix’s GoToMeeting—which sometimes require software downloads.