Virgin, Setanta Take Slice of English Soccer From BSkyB
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With the UK’s new football season just a few weeks away, media organizations have been jostling for the best soccer content. Virgin Media and the Football League have formed a partnership to offer on-demand match highlights from League 1 and League 2 games on mobile and the web for up to a week after the final whistle. the two-season deal starts August 11 and extends coverage of the leagues (which sit below the top-tier Premier and Championship leagues) from just the ITV and BSkyB TV deals the Football League enjoyed before. Release.
By Robert Andrews
@robertandrews
Jul 9, 2007 3:35 AM ET
@robertandrews
Jul 9, 2007 3:35 AM ET
Posted In: Entertainment, Sports, Media & Publishing, TV, Satellite, Countries, Europe
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