topics

Visible Measures Gets $13.5 Million Second Round; Acquires Vidmeter For Video Tracking

Boston-based Visible Measures, a startup specializing in measuring internet video, has raised a $13.5 million second round led by Mohr Davidow Ventures, with participation from previous backer General Catalyst Partners. The company raised $5 million from General Catalyst in early 2007, bringing its total raise to $18.5 million. The company tracks online video, helping publishers and advertisers get better data. To that end, it also announced the acquisition of Vidmeter, which also helps manage and monitor syndicated online video, with a focus on viral, user-generated content. Visible Measures will integrate Vidmeter’s technology in the first half of the year. The funding round will go towards funding expansion. Release.

Related Stories
Jan 28, 2008 1:15 PM ET

Posted In: Money, M&A & Venture Capital, Venture Capital, Social Media, Video, general catalyst partners, mohr davidow ventures, visible measures

Leave a Comment

Comments (1)

Jan 28, 2008 3:51 PM

This space of eaves dropping on users behavior to provide greater metrics to advertisers is really starting to pick up steam.  We profiled two other companues, pudding media and adchemy that are doing similar things in different platforms but there seems to be a big push into the space.

Steven

Leave a Comment

Commenting is now closed for this article.

The Economics of Content | paidContent Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors