WallStrip Crashes: CBS Ceases Production Of Video Show
CBS Interactive (NYSE: CBS) is pulling the plug on WallStrip, the comedic online financial news show it acquired less than two years ago, PEHub reported, citing an unidentified source. WallStrip hasn’t produced a show since Dec. 12. That date also marks the most recent episode of CBSI broadband sister web program MobLogic, which is hosted by WallStrip alum Lindsay Campbell.
SEE ALSO: It’s Official: CBS Interactive Acquires Wallstrip
Before being acquired by CBSI in May 2007, WallStrip was viewed as a model for a successful online video show, attracting regular viewers, though it never made much revenue. Mashable points out that this was due to production costs exceeding ad revenue. Moreover, the economic slowdown coupled with revs flowing towards big media content retooled for online, are signs that there will be no resolution soon. Nevertheless, the plan, according to PEHub’s source, is to “take the DNA from WallStrip and apply it” to fellow CBS property BNET, which came with the $1.8 billion acquisition of CNET early last summer. The precise details of WallStrip’s DNA that would be picked over wasn’t outlined.
Posted In: Entertainment, Technologies / Formats, Broadband, Companies, CBS, CBS Interactive, wallstrip
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