One eskimO is a U.K.-based electronic and indie rock band, with a hybrid live/animated persona (much like the band Gorillaz). Warner liked both the band’s sound and its style, and immediately brokered deals with the band’s label, Shangri-La Records, and its management firm, Passion Pictures (which also animates Gorillaz).

I went to the exclusive launch event last night, and Eva Semple Davis, Warner Premiere’s SVP of acquisitions and business development, told me it was imperative that the company “pooled all of [its] assets to create a total music experience” from the start.

Each episode will feature a single track from the upcoming One eskimO album, which also launches in September; a new episode will be available each week on iTunes, with hooks that hopefully entice viewers to buy the next one. No pricing details yet, but Michele Edelman, VP of marketing for Warner Bros. Digital Distribution, said the series will be available in standard definition and HD; there’s also potential to expand to other digital distributors like Amazon.com and Netflix, as well as a DVD release.

Warner is hoping a social media campaign with blogger outreach, and even an alternate reality game, will drum up buzz for the project. The campaign kicks off with the band’s appearance at the upcoming Comic-Con convention; attendees will be invited to help One Eskimo (also the name of the series’ main character) find his lost love, Little Feather, by using various clues seeded around the web. Warner has created a microsite, FindLittleFeather.com, as the primary point of entry. I’m already hooked—so I’ll definitely be trying to piece together the puzzle come September.