Kris Brown, Warner’s VP of worldwide high-definition tells Video Business that Facebook “adds credibility” to Warner’s BD Live offering because it expands the available pool of people a movie viewer can interact with, beyond the studio’s own relatively small BD Live community. (There aren’t any hard stats on the overall number of active BD Live users, but a look at some individual communities, like the relatively new CBS BD-Live site, for example, show participation in the hundreds—not thousands.)

This walled garden approach—where each studio sets up its own BD Live community and content—is part of the problem; Warner seems to understand that the walls need to be lowered a bit to foster more widespread adoption. Whether rival studios like Sony and Disney will jump on the bandwagon and partner up with Facebook or another network remains to be seen.

Photo Credit: /pitzyper!